Startups – A reading list.

• Startup in 13 sentences
• The 18 Mistakes that kill Startups
• What Makes A Startup Successful?
• Aggregation Theory
• Defining Aggregators
• The Cost of Developers
• How Tech Can Build
• The Arrival of Artificial Intelligence
• Tulips, Myths, and Cryptocurrencies
• The Curse of Culture
• What Is a Tech Company?
• How Aristotle Created the Computer
• Why decentralization matters
• The Lesson to Unlearn
• Default Alive or Default Dead?
• Mean People Fail
• How to Raise Money
• Do Things that Don’t Scale
• How to get Startup Ideas
• What Startups Are Really Like
• Relentlessly Resourceful
• Be Good
• Why Software Is Eating the World
• Moats Before (Gross) Margins
• 13 Metrics for Marketplace Companies
• Required Reading for Marketplace Entrepreneurs
• 16 Key Metrics for the Passion Economy
• Resources from a16z for Understanding Crypto
• Startup Advice
• Hard Startups
• Culture
• How to Do Great Things
• How To Be Successful
• Productivity
• How To Build a Growth Team
• How To (Actually) Calculate CAC
• The Power User Curve
• A Practitioner’s Guide to Net Promoter Score
• Market Networks
• The Three Stages of Online Marketplaces
• 10 Marketplace KPIs That Matter
• What Is Good Retention
• 28 Moves to Survive (& Thrive) in a Downturn
• Your Life is Driven by Network Effects
• 10 Places to Find Product-Market Fit
• Startups Serving The Enterprise
• The New Moats
• A Brief Guide To Startup Pivots (4 Types Of Pivots)

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